Free Access Salesforce.PDX-101.v2023-07-27.q114 Practice Test (Page 9)

Question 36

Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?

A.Implement a blended lead scoring and grading system.

B.Only pass on leads that are very active on your site no matter the company profile.

C.Add more landing pages and forms to your site to increase the number of conversion opportunities.

D.Automatically assign all leads to sales reps in a round-robin system.

Question 37

Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Pardot prospect field? Choose 2 answers

A.The Pardot field must be mapped to the Salesforce field.

B.The Lead and Contact fields must have the same Salesforce field label.

C.The Lead and Contact fields must have the same API name.

D.The Pardot field must be a drop-down field.

Question 38

How can you set a prospect's first touch campaign?

A.Using segmentation rules.

B.Using completion actions

C.Using automation rules.

D.None of the above

Question 39

LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer

A.Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

B.Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.

C.Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects

D.Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Question 40

What is a good bounce rate?

A.Less than 5%

B.More than 20%

C.More than 10%

D.Less than 10%

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Question 36

Question 37

Question 38

Question 39

Question 40

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