What does scoring measure?

How many times can one automation rule match an individual prospect?

You want to get some insight into a prospects score at each stage in their lifecycle. What Pardot report can you use?

How is an active visitor different from an identified visitor?

A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.