Free Access Salesforce.Pardot-Consultant.v2023-08-14.q112 Practice Test (Page 16)

Question 71

A customer is placing Pardot tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?

A.First-party tracking is not an option in Pardot, while third-party tracking is.

B.First-party tracking does not use cookies, while third-party tracking does.

C.First-party tracking tracks prospects across different website domains, while third-party tracking does not.

D.First-party tracking is domain-based while third-party tracking is campaign-based.

Question 72

LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Pardot.
How could these requirements be met?

A.Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

B.Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.

C.Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.

D.Assign to queue that Marketing users own then use active assignment rules to reassign the leads.

Question 73

LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A.Add form completion actions to first assign to the assigned user and then to notify the user.

B.Add form completion actions to add to the engagement studio program and notify the assigned user.

C.Add form completion actions to first assign to the user and then to create a Salesforce task.

D.Add form completion actions to send customized email with a call reminder to the sales user.

Question 74

How are prospect that have started a wait step impacted when an entire engagement program is paused?

A.They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.

B.They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.

C.They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.

D.They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.

Question 75

LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

A.Prospects who have transitioned out of the funnel - with a recently closed deal.

B.Prospects at the middle of the funnel - interacting with blog content only.

C.Prospects at the bottom of the funnel - actively deciding between vendors.

D.Prospects at the top of the funnel - newly sourced from a tradeshow.

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