Question 76

While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Pardot administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?
  • Question 77

    LenoxSoft's corporate marketing team has Pardot users who are users in all of their five Pardot Business Units.
    User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
    How would user A accomplish this?
  • Question 78

    LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
    What process would accomplish this in Pardot?
  • Question 79

    Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
    A: Low Grade | Low Score
    B: High Grade | Low Score
    C: High Grade | High Score
    D: Low Grade | High Score
  • Question 80

    LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Pardot Connectors?