Free Access Salesforce.Pardot-Specialist.v2023-07-28.q108 Practice Test (Page 2)

Question 1

What do spam complaints refer to in an email report?

A.The number of prospects who marked an email as spam

B.The number of prospects who opted out via the email preference center

C.The number of prospects who clicked the unsubscribe link

D.The number of prospects who replied to the email to ask to be removed

Question 2

What does scoring measure?

A.Time spent on a website by a prospect and explicit information about the prospect

B.Activities performed by a prospect

C.Time spent on website by a prospect

D.Personal information about a prospect

Question 3

A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.

A.False

B.True

Question 4

Which type of custom field can be created within Pardot?

A.Account, Prospect, User

B.Campaign, Opportunity, Prospect

C.Case, Contact, Lead

D.Account, Opportunity, Prospect

Question 5

LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer

A.Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity ::
greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

B.Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.

C.Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than
:: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects

D.Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than
:: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

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