Free Access CIMA.CIMAPRA19-E02-1.v2022-04-08.q70 Practice Test (Page 9)

Question 36

A company has a number of Strategic Business Units (SBUs), one of which operates in a market that is experiencing high growth. The SBU has only been in operation for a short while and therefore its market share relative to its competitors is small.
Which of the following is the most appropriate term for the SBU according to the Boston Consulting Group model?

A.Cash Cow

B.Question Mark

C.Star

D.Dog

Question 37

The role of competitor analysis, according to Wilson and Gilligan is threefold.
Which of the following does NOT apply?

A.To help management understand their competitive advantages and disadvantages relative to competitors.

B.To provide in-depth understanding about customer preferences which can aid product development and marketing strategies.

C.To give an informed basis for developing future strategies to sustain or establish advantages over competitors.

D.To generate insights into competitors' past, present and future strategies.

Question 38

The initial Balanced Scorecard design, defined by Kaplan and Norton, used four perspectives (or legs) for management control and the implementation of strategy. What are the FOUR original perspectives?

A.Customer

B.External issues

C.Learning and growth

D.Financial

E.Internal business

F.Competitors

Question 39

Which of the following is CIMA's definition of strategy?

A.A course of action, including specification of resources required, to achieve a specific objective.

B.A plan to scope out the organisation's activities.

C.A statement of long term goals along with a definition of the strategies and policies to achieve these goals.

D.A purpose and long term direction of the company including an action plan.

Question 40

There are many implications for an organisation when using PRINCE 2 for managing projects. Which of the following statements are correct?

A.The Project Manager can make decisions independently without the approval of the board

B.Project staff must operate under a strictly managed and controlled regime

C.The Project Manager must follow a restricted step by step procedure

D.All actions must be within the bounds of agreed project objectives and scope

E.All six processes and the many sub processes must be followed

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Question 36

Question 37

Question 38

Question 39

Question 40

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