The first step for a quality consultant in the strategic planning process, when a company lacks defined mission and vision statements, is to collaborate with management to develop these crucial elements. Mission and vision statements provide a foundation for setting the organization's strategic direction and goals. They articulate the company's purpose, values, and aspirations, guiding internal decision-making and communicating the organization's intent to stakeholders.
References: This approach is supported by the ASQ Certified Manager of Quality/Organizational Excellence Body of Knowledge, which emphasizes the importance of leadership in strategic planning and the role of the quality manager or consultant in facilitating and leading team efforts to support strategic planning and deployment initiatives1. The development of mission and vision statements is a key part of this process, as it helps to establish a clear direction for the organization and aligns the efforts of all employees towards common goals2.

The ASQ Certified Manager of Quality/Organizational Excellence Handbook emphasizes the importance of senior management support in quality improvement efforts. Without the backing of senior leaders, it becomes challenging to allocate resources, implement changes, and drive organizational commitment to quality. Senior management support ensures that quality initiatives receive the necessary attention, resources, and alignment with strategic goals. It also facilitates communication and collaboration across different levels of the organization, fostering a culture of continuous improvement1.
: 1: The ASQ Certified Manager of Quality/Organizational Excellence Handbook, Fifth Edition1.

Given the time constraint of only 15 minutes, it is essential to focus on the key points. The quality manager should provide a concise summary of the assessment results, highlighting critical issues and areas that need attention. By identifying concerns for future discussion, the quality manager can ensure that senior management is aware of the essential findings without overwhelming them with details. This approach allows for efficient use of the limited time available while still addressing the critical aspects of the assessment1.
References:
* The ASQ Certified Manager of Quality/Organizational Excellence Handbook, Fifth Edition1.
* The ASQ Certified Manager of Quality/Organizational Excellence Handbook - Google Books2.