Dr. W. Edwards Deming, a renowned quality management expert, emphasized the importance of creating an environment that fosters continuous improvement and employee engagement. One of his 14 Points for Total Quality Management (TQM) specifically addresses the need to "drive out fear" in organizations. Fear can hinder creativity, collaboration, and overall performance. When managers focus solely on numbers-such as meeting targets, hitting quotas, or achieving financial goals-without considering the well-being and psychological safety of their teams, it can lead to a culture of fear. Deming advocated for leadership that encourages learning, experimentation, and cooperation, rather than relying on fear-based management practices123.
References:
* Deming's 14 Points: Total Quality Management Principles | ASQ
* Managing Human Systems - The W. Edwards Deming Institute
* Where There is Fear You Do Not Get Honest Figures

A company's mission statement is defined as the purpose for the company's existence. It succinctly captures the fundamental reason why the organization exists and outlines its core objectives. A well-crafted mission statement provides clarity and direction, guiding the company's actions, decisions, and strategic initiatives. It serves as a beacon that aligns employees, stakeholders, and customers with the organization's overarching purpose. While other options (ultimate ambitions, achieving the vision, and company beliefs) are relevant aspects, the mission statement specifically focuses on the fundamental reason behind the company's establishment and ongoing operations1. References: 1: The ASQ Certified Manager of Quality/Organizational Excellence Handbook, Fifth Edition. Sandra L. Furterer and Douglas C. Wood. Published 2021. ISBN:
9781951058067. Item Number: H1569. Link