Explanation
According to the COBIT 2019 Implementation Guide, the best way for senior leadership to communicate its expectations for IT governance prior to commencing a governance implementation plan is to include a scope statement in the business case. The scope statement defines the boundaries and objectives of the IT governance system, as well as the roles and responsibilities of the stakeholders involved. The scope statement also provides clarity and alignment on what is expected from IT governance and how it will support the enterprise strategy.2, p. 25-26 References: 2: COBIT 2019 Implementation Guide: Implementing an Information and Technology Governance Solution

Explanation
The "managed innovation" management objective of the COBIT core model best describes the outcome of achieving competitive advantage, improving customer experience and improving operational effectiveness. A management objective is a desired outcome of the management processes for information and technology.
Managed innovation is one of the 40 management objectives defined by COBIT that describes how to identify, prioritize, and execute innovation initiatives that support the enterprise strategy and objectives. Achieving competitive advantage, improving customer experience and improving operational effectiveness are some of the benefits of managed innovation.12 COBIT 2019 Framework: Introduction and Methodology, COBIT 2019 Framework: Governance and Management Objectives