Creating a success story drives advocacy with customer stakeholders. Success stories showcase the value delivered to the customer and can inspire and influence other stakeholders.

The primary goals when introducing the customer to Customer Success are B, the identification of customer business outcomes, and E, the alignment of key stakeholders. These outcomes ensure that the customer success efforts are aligned with the customer's business objectives and that all relevant parties are engaged in the success plan1.

The customer success objective of a Quarterly Success Review is to align work effort to outcomes. This involves reviewing the efforts made during the quarter and ensuring they are in line with the desired business outcomes.