To migrate all the sales data into CK's Salesforce instance, the consultant should recommend the following data migration sequence for the objects:
Accounts
Opportunities
Contacts
Products
Product Line Items
Cases
Leads
Campaigns
This sequence ensures that all the parent records are created before their child records, and that all the lookup and master-detail relationships are preserved. For example, an opportunity must have an account before it can be created, and a product line item must have an opportunity and a product before it can be created.

Customer Lifetime Value (CLV) is a key metric that helps organizations understand the long-term value of a customer relationship. It emphasizes the importance of customer retention by measuring the total revenue a business can reasonably expect from a single customer account throughout the business relationship. For Universal Containers, focusing on CLV will help sales managers prioritize customer engagement and retention strategies, highlighting the ongoing value of maintaining strong customer relationships over simply acquiring new customers.
References:
* Customer Lifetime Value (CLV) in Salesforce
* Metrics for Customer Retention